Post by account_disabled on Jan 21, 2024 23:02:07 GMT -5
We continue our already traditional column of trends in Internet marketing for the coming year. Today we will analyze the basic things that will be necessary to work in SMM for 2023. Save expert advice and implement the best ideas and recommendations! From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Planning is our strength Do you have a strategy? And the content plan? And the post planned for tomorrow? Yes, these are mandatory elements in the work of an expert on work in social networks. But in conditions of unstable situation in the country, they become especially important. Therefore, you should always have a plan and a scheduled post in case the lights are off. But vary your posts and ideas according to the conditions of today.
This can save you in the event of force majeure and protect you from facaps. For example, you C Level Executive List should not plan a selection of the best movies for marketers in conditions of a total blackout. Planning Personalization and quality advertising Customers value not only a quality product or service, but also an attitude. Personalization : addressing the client by name, taking into account the client's characteristics and interests are very important. Users value attention, love, and respect for their personality. Addressing by name in dialogues, sincere emotions, stories about people and for people are all elements of personification. Take care in advance of templates for answers to popular questions, prepare clear creatives, write high-quality and humanized texts. Do not forget about working with negativity and objections! Another trend follows from this - high-quality targeted advertising .
Every year, the cost of advertising increases, so the problem of "merged budgets" is getting worse. High-quality targeted advertising must necessarily take into account the needs of the target audience and cover their pain points. Segmentation, successful headlines, quality texts - all this is important. I will also remind you that artificial intelligence continues to influence the formation of the readers' feed. By the end of 2023, every third post will be from the list of recommendations, so there is a chance to promote your posts organically. Also, 40% of users are already looking for products on social networks - and will do so more often in the future, so do not ignore the personalization of your product or service. Work with bloggers The growth of advertising prices, attention of customers to details form another trend - high-quality work with bloggers and influencers . Advertising among millionaires is losing its popularity and effectiveness for the second year in a row, and considering that bloggers with an audience of millions have far from cheap prices for services, the price and result of advertising now play a significant role.н
This can save you in the event of force majeure and protect you from facaps. For example, you C Level Executive List should not plan a selection of the best movies for marketers in conditions of a total blackout. Planning Personalization and quality advertising Customers value not only a quality product or service, but also an attitude. Personalization : addressing the client by name, taking into account the client's characteristics and interests are very important. Users value attention, love, and respect for their personality. Addressing by name in dialogues, sincere emotions, stories about people and for people are all elements of personification. Take care in advance of templates for answers to popular questions, prepare clear creatives, write high-quality and humanized texts. Do not forget about working with negativity and objections! Another trend follows from this - high-quality targeted advertising .
Every year, the cost of advertising increases, so the problem of "merged budgets" is getting worse. High-quality targeted advertising must necessarily take into account the needs of the target audience and cover their pain points. Segmentation, successful headlines, quality texts - all this is important. I will also remind you that artificial intelligence continues to influence the formation of the readers' feed. By the end of 2023, every third post will be from the list of recommendations, so there is a chance to promote your posts organically. Also, 40% of users are already looking for products on social networks - and will do so more often in the future, so do not ignore the personalization of your product or service. Work with bloggers The growth of advertising prices, attention of customers to details form another trend - high-quality work with bloggers and influencers . Advertising among millionaires is losing its popularity and effectiveness for the second year in a row, and considering that bloggers with an audience of millions have far from cheap prices for services, the price and result of advertising now play a significant role.н