Post by account_disabled on Jan 7, 2024 22:39:42 GMT -5
Twitter has launched a new campaign together with the creative agency DAVID Madrid under the name "Twitter Dad" . Robert Kelly, an international political analyst who became famous in 2017 when his wife and children interrupted him in an interview with the BBC, and since then known as "BBC Dad", is the protagonist of the spot developed by the social network. Twitter's campaign aims to showcase Twitter's new conversation tools with which users can take control of their conversations on the platform (even though it's impossible to prevent their children from interrupting video calls). In the piece, Robert Kelly explains the advantages of Twitter's latest functionality with which brands can choose who can comment on a tweet while facing interruptions such as the noise of a vacuum cleaner, their children or a group of people invading their office.
If you do not display the embedded video correctly, click here . The international filming of the campaign , which will be available on digital and social networks for six months, was "coherent, efficient Phone Number List and safe ," the agency explains. Clip: 55 of the spot was filmed in Busan, South Korea, where Kelly lives with her family. The global production of the “Twitter Dad” campaign includes director Diego Núñez Irigoyan in Buenos Aires, the DAVID agency in Madrid and Twitter in London and Dublin . Carlos Cantu, Director of Business Marketing at Twitter, explains that “as soon as DAVID shared the idea with us, we knew we wanted to execute it, an idea that would have an impact on advertisers and agencies. “It hasn’t been an easy process but every obstacle we faced only confirmed that the idea was worth it .” «We knew that to launch such an innovative tool we had to create something totally different.
Robert Kelly's interruption is one of the most iconic and viral videos of recent years, so it made him the perfect person to talk about the importance of choosing who can join your conversation ," says André. Toledo, Executive Creative Director of DAVID. Data sheet: Campaign: Tweet Dad Client: Twitter Agency: DAVID Madrid Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Director: Saulo Rocha, André Toledo Creative Director: Fred Bosch Copywriter: Guilherme Pinheiro, Jaime Ludeña, Maud McCaffrey, Jonathan Vingiano Art Director: Pedro Sattin, Francesc Enrich Account Director: María García Herranz Account Manager: Irene León, Adriana González Production Director: Alejandro Falduti Producer: Primo Content Director: Diego Núñez Irigoyen Executive Producer: Inés Segura DOP: Kim Jung Sik Editor : Andrés Boero Post Coordination: Seba López, Tamara Díaz Postproduction / VFX: Julián Coutada, Gonzalo Arenas Norton and Silvina Lesa Brown Band: Papamusic Sound mixing: Papapost.
If you do not display the embedded video correctly, click here . The international filming of the campaign , which will be available on digital and social networks for six months, was "coherent, efficient Phone Number List and safe ," the agency explains. Clip: 55 of the spot was filmed in Busan, South Korea, where Kelly lives with her family. The global production of the “Twitter Dad” campaign includes director Diego Núñez Irigoyan in Buenos Aires, the DAVID agency in Madrid and Twitter in London and Dublin . Carlos Cantu, Director of Business Marketing at Twitter, explains that “as soon as DAVID shared the idea with us, we knew we wanted to execute it, an idea that would have an impact on advertisers and agencies. “It hasn’t been an easy process but every obstacle we faced only confirmed that the idea was worth it .” «We knew that to launch such an innovative tool we had to create something totally different.
Robert Kelly's interruption is one of the most iconic and viral videos of recent years, so it made him the perfect person to talk about the importance of choosing who can join your conversation ," says André. Toledo, Executive Creative Director of DAVID. Data sheet: Campaign: Tweet Dad Client: Twitter Agency: DAVID Madrid Global CCO & Partner: Pancho Cassis Global COO: Sylvia Panico Executive Creative Director: Saulo Rocha, André Toledo Creative Director: Fred Bosch Copywriter: Guilherme Pinheiro, Jaime Ludeña, Maud McCaffrey, Jonathan Vingiano Art Director: Pedro Sattin, Francesc Enrich Account Director: María García Herranz Account Manager: Irene León, Adriana González Production Director: Alejandro Falduti Producer: Primo Content Director: Diego Núñez Irigoyen Executive Producer: Inés Segura DOP: Kim Jung Sik Editor : Andrés Boero Post Coordination: Seba López, Tamara Díaz Postproduction / VFX: Julián Coutada, Gonzalo Arenas Norton and Silvina Lesa Brown Band: Papamusic Sound mixing: Papapost.